Articles built on aggregated data from the stores we run: what works, what does not, and what the platforms will not tell you.
Every growth playbook says the same thing: find your hero products and put everything behind them. We opened 31.5 thousand orders to see what heroes actually do. They carry the revenue, open the door to new customers and fill bigger baskets. They do not, on their own, bring customers back.
Daniel Hirsh8 October 202610 min readEcommerce is easy to define and harder to run. This guide covers what it means, how an order travels from the first click to the doorstep, the main types of ecommerce, what a business needs behind the store, and what 42.6 thousand real orders show about how online stores make and grow their revenue.
Daniel Hirsh8 October 20269 min readMost guides to building an online store start with picking a theme. We start with the data: 42.6 thousand orders in online stores we grow show where sales come from, when they arrive and who comes back. The build order follows from that: which pages first, how many products to launch with, what to set up on day one, and what it costs in money and time.
Daniel Hirsh8 October 202610 min readThere was no guide to Shopify in Israel written from the data of Israeli stores, so we wrote one. We opened 27.3 thousand orders from Israeli Shopify stores over nine months of 2026: where orders come from, at what hour and on which day, at what discount, to which cities, and what to know before moving from Wix or WooCommerce.
Daniel Hirsh6 October 202610 min readShopify vs WooCommerce is the question we hear most from store owners who have already been told to switch and are not convinced. This is the article we send them: what breaks on a WooCommerce store over the years, what Shopify changes structurally, what it really costs, who should stay put, and six questions that settle the decision in a minute.
Daniel Hirsh6 October 202611 min readGoogle Ads has no price list, but it does have what stores actually pay. We opened the data of Israeli online stores, 467 thousand clicks over nine months of 2026: what a click costs, what stores spend a month, and what an order costs.
Daniel Hirsh30 September 20267 min readROAS is the number every ad platform reports and every ecommerce brand argues about. We set what Meta and Google reported against what online stores actually sold over nine months of 2026. Together, the two platforms took credit for 106% of everything the stores sold.
Daniel Hirsh30 September 20269 min readThere are two answers to what Facebook and Instagram ads cost. We opened the data of Israeli online stores, 94 million impressions over nine months of 2026: the price of an impression is nearly the same in every store. The price of an order is not.
Daniel Hirsh29 September 20269 min readGoogle's product ads have not gone anywhere, but the campaign that runs them has changed. We opened the Google Ads accounts of Israeli online stores over nine months of 2026: where the budget goes, what a click costs, and what each campaign type reports it returned.
Daniel Hirsh29 September 20268 min readMost advice on raising average order value is a list of tactics. We opened 42,570 orders from online stores to see what the basket actually looks like, and which levers the data really supports.
Daniel Hirsh29 September 202610 min readShopify Payments does not operate in Israel, so every Israeli store connects a local payment provider. We went through the official pages of five providers and of Shopify itself on 29.9.2026. The important finding is not the difference between the providers. It is an extra fee Shopify charges on top of all of them.
Daniel Hirsh29 September 202610 min read
