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Real numbers from real stores.

Articles built on aggregated data from the Israeli stores we run: what works, what does not, and what the platforms will not tell you.

Paid media costs

How much does Google Ads cost? What 10 Israeli stores paid in 2026

Google Ads has no price list, but it does have what stores actually pay. We opened the data of 10 Israeli online stores, 467 thousand clicks over nine months of 2026: what a click costs, what stores spend a month, and what an order costs.

Daniel Hirsh30 September 20267 min read

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Real ROAS & measurement

What is a good ROAS? Real vs reported ROAS in 11 Israeli stores

We compared what Meta and Google reported to what 11 Israeli online stores actually banked over nine months of 2026. Together, the two platforms took credit for 106% of everything the stores sold.

Daniel Hirsh30 September 20266 min read

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