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  <description>Articles on real ROAS, promotions, Shopify in Israel and choosing a growth partner, built on aggregated data from the stores Preneuriat runs.</description>
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  <lastBuildDate>Tue, 29 Sep 2026 16:38:20 +0300</lastBuildDate>
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    <title>How much does Google Ads cost? What 10 Israeli stores paid in 2026</title>
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    <pubDate>Wed, 30 Sep 2026 08:00:00 +0300</pubDate>
    <description>Google Ads has no price list, but it does have what stores actually pay. We opened the data of 10 Israeli online stores, 467 thousand clicks over nine months of 2026: what a click costs, what stores spend a month, and what an order costs.</description>
    <dc:creator>Daniel Hirsh</dc:creator>
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    <title>What is a good ROAS? Real vs reported ROAS in 11 Israeli stores</title>
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    <pubDate>Wed, 30 Sep 2026 08:00:00 +0300</pubDate>
    <description>We compared what Meta and Google reported to what 11 Israeli online stores actually banked over nine months of 2026. Together, the two platforms took credit for 106% of everything the stores sold.</description>
    <dc:creator>Daniel Hirsh</dc:creator>
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