Michael Mervinetsky is the Chief Growth Officer and co-owner of Preneuriat, a strategic growth partner for ecommerce brands in Israel and abroad. Preneuriat joins a brand as a partner rather than a supplier: store, paid media, creative, strategy and day-to-day operations, paid on a base plus a share of the growth it creates.
Michael leads graphic design and creative: the ad images, the banners on the site and the promotion visuals, and how a brand looks in every place a customer meets it. Each piece is judged by what it does in the store's numbers, not by how it looks in the review.
He writes here about creative in online stores: which images sell, how long an ad image keeps working, and what to change when results start to drop.
Everyone watches the CTR to know when an ad is done. We took 271 image ads in Israeli online stores apart, week by week from their first day, to see what really wears out, when, and what that means for when to change the image.
Michael Mervinetsky21 October 202610 min read