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Itay Hirsh
VP Operations, Preneuriat

Itay Hirsh

Itay Hirsh is VP Operations at Preneuriat, a strategic growth partner for ecommerce brands in Israel and abroad. Every campaign, promotion and paid-media task at Preneuriat runs through him.

He manages the paid campaigns on Meta and Google and the promotions of the online stores Preneuriat grows: what goes on sale, when, at what discount, and what the media does around it. He manages the media buyer and divides the work between them.

He writes here about what the numbers from real stores say about campaigns and promotions: seasons, sale calendars, media costs and what a promotion actually brings in after the discount.

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Articles by Itay Hirsh